Hand-carved · Small batch

Lures built and
calibrated by hand.

Every bait is carved, sanded, painted, and water-tested one at a time in a small shop — not a factory. Built to swim true and take a beating from real fish.

Every lure has a magnetic cast assist system, shifting weight to the tail on the cast for noticeably longer distance than most store-bought stickbaits.
Shop the collection ↓ Our story
The collection

Built to be thrown, not shelved.

Made on order

Every lure is hand-carved, painted, and rigged after you order — not pulled off a factory shelf. That's what makes each one properly yours: your colour, tied fresh, tested before it ships. Good bait is worth the short wait.

Slash handmade fishing lure
Sinking Minnow — 100mm

Slash

A hard-swimming sinker built to punch into a headwind and hold depth in current.

Length100mm
Weight2.8oz
Hooks2 x 4/0
Colour:
R415
Solo 160 handmade fishing lure
Floating / Sub-surface — 160mm

Solo 160

The biggest bait in the lineup, rigged for big fish with a tail stinger and belly hook.

Length160mm
Weight3oz
Hooks7/0 tail, 5/0 belly
Colour:
R525
Wingman handmade fishing lure
Sinking Minnow — 100mm

Wingman

A lighter, do-everything minnow for when you want a natural glide instead of a heavy thump.

Length100mm
Weight1.8oz
Hooks2 x 2/0
Colour:
R325
Salt Dog handmade fishing lure
Sinking Minnow — 140mm

Salt Dog

A long, slim profile that cuts through the wind on the cast and stays tight on the retrieve.

Length140mm
Weight2oz
Hooks2 x 3/0
Colour:
R415
Baby Cubera handmade fishing lure
Sinking — 100mm

Baby Cubera

Short, heavy, and built to get down fast around structure where the big ones hide.

Length100mm
Weight3.2oz
Hooks2 x 5/0
Colour:
R465
Solo 90 handmade fishing lure
Sinking Minnow — 90mm

Solo 90

The compact option in the Solo family — easy to cast all day, still built for saltwater work.

Length90mm
Weight1.7oz
Hooks2 x 3/0
Colour:
R325
Yetu Legacy handmade fishing lure
Sinking — 130mm

Yetu Legacy

A mid-length bait with a heavier build for fishing deeper water and stronger current.

Length130mm
Weight3.2oz
Hooks2 x 5/0
Colour:
R415
Haymaker handmade fishing lure
Sinking Minnow — 105mm

Haymaker

A well-balanced all-rounder — the one to tie on when you're not sure what else to throw.

Length105mm
Weight1.8oz
Hooks2 x 3/0
Colour:
R325
Tank 110 handmade fishing lure
Sinking — 110mm

Tank 110

Built heavy and rigged with a belly-and-tail hook combo for fish that don't let go easy.

Length110mm
Weight3.5oz
Hooks5/0 belly, 4/0 tail
Colour:
R415
Tank 90 handmade fishing lure
Sinking — 90mm

Tank 90

The smaller Tank — same rugged build, sized down for lighter tackle and smaller hands.

Length90mm
Weight2.5oz
Hooks5/0 belly, 4/0 tail
Colour:
R365
From the water

Fish caught on Salt River lures.

Customer catch on a Salt River Baits lure
Customer catch on a Salt River Baits lure
Customer catch on a Salt River Baits lure
Customer catch on a Salt River Baits lure
Customer catch on a Salt River Baits lure
Customer catch on a Salt River Baits lure
Customer catch on a Salt River Baits lure
Customer catch on a Salt River Baits lure
Customer catch on a Salt River Baits lure
Customer catch on a Salt River Baits lure
Customer catch on a Salt River Baits lure
Since the first tackle box

Made on a workbench, not an assembly line.

Every lure starts as a block of basswood or cedar, shaped on a bench that's seen three tackle boxes' worth of prototypes. I carve, seal, paint, and water-test each one before it ever ships — usually in my garage, usually after the fish have gone quiet for the day.

No two lures come out perfectly identical, and that's on purpose. Small imperfections in a hand-carved bait change how it swims, and that's often what makes a fish commit.

How to order

Ready for one on your line?

Message Elmar directly on WhatsApp with the lure and colour you want, and he'll start making it for you.

WhatsApp Elmar — +27 82 493 4302
Every "Order on WhatsApp" button above pre-fills the lure name so orders are quick to confirm.